This event aimed to demonstrate the vital of importance of embedding culture and sport in regional LAAs, the conference was not an introduction to LAAs but a detailed session on why and how you need to influence negotiations to ensure Culture plays its role in shaping your community and is acknowledged in your new-style LAA for doing so.

Representatives from Government Office, the Cultural Agencies and Regeneration East Midlands lead delegates through national best practice to date and emerging regional priorities, listening to delegate's thoughts on how best they can be supported during this crucial time for the future of Culture in the region.